A new book by Cris Cawley · Available Now

The Brand Authority Blueprint.

The definitive playbook for becoming the most trusted, most quoted, and most sought-after voice in your industry, without trading dignity for attention.

Claim Your Copy
Limited Launch Pricing $27$49
★★★★★ 4.9 from 1,200+ readers
Free worldwide shipping
Signed first editions
The Brand Authority Blueprint · Cawley
The Brand Authority Blueprint by Cris Cawley
As Featured In Forbes Inc. Entrepreneur Fast Company The Wall Street Journal Bloomberg
As Featured In Forbes Inc. Entrepreneur Fast Company The Wall Street Journal Bloomberg
The Promise

Authority is no longer earned by shouting.
It is earned by being unmistakable.

Three centuries of compounding influence, distilled into a single blueprint you can apply now.

I · The Position

Own a corner of the conversation nobody can copy.

The exact framework used by industry leaders to claim a category of one, and defend it against every imitator that follows.

II · The Proof

Build credibility that compounds in silence.

How to engineer the press, the placements, and the proof points that make buyers trust you before you ever speak.

III · The Pull

Attract the clients who chase you.

The invisible architecture of demand. How to be the obvious choice in every room you walk into, online and off.

Early Praise

What readers are already saying.

I’ve seen firsthand how Cris Cawley transforms people’s lives and brands through publishing. She’s the best in the world at what she does. Her book, The Brand Authority Blueprint, shows YOU how to build that trust and authority at the HIGHEST level, and it’s a must-read if YOU are ready to elevate YOUR brand.
Ben Newman
USA Today Top 5 Performance Coach · 2x Wall Street Journal Best-Selling Author
This book belongs on every entrepreneur’s desk. It’s part strategy guide, part marketing machine, and 100% designed to turn your personal brand into a profitable business asset.
Trent Shelton
Best-Selling Author & Speaker
Cris Cawley has done for thought leaders what few others can. She’s created a repeatable system inside of her publishing house for turning expertise into visibility, credibility, and profit. If you have a dream of writing a book, get your hands on this much-needed resource!
Amberly Lago
USA Today Best-Selling Author, TEDx Speaker, Podcast Host, Coach
Cris Cawley is the best at what she does. She teaches us how to break free from the crowd in life and business and step into the spotlight. Your brand deserves to be known, and this book will teach you how to be seen and remembered.
Tim Storey
Best-Selling Author, Entrepreneur, Speaker
There are very few people I trust in the book publishing and book promotion space. Cris is one of those people, but there are even FEWER people who have the integrity and character to match the competency. This puts her on a VERY short list of people I both respect and TRUST. We have published several best-selling books with her. Her team is the real deal and I highly recommend them.
Taylor Welch
Best-Selling Author, Consultant & Entrepreneur
This is not just a book. It’s a look inside with one of the top publishing minds in the game. Cris Cawley delivers a playbook for becoming the authority your market is searching for.
Coach Micheal Burt
22x Author, Wall Street Journal Best-Selling Author, Founder of The Greatness Factory
The Brand Authority Blueprint is the fast track to influence. Cris and her company have helped countless experts turn their knowledge into impact and influence, and this book shares exactly how she and her team do it every day for household brands.
Brooke Thomas
International Best-Selling Author of Activate Your Impact, Speaker, Business Strategist, Podcast Host of The Live Out Loud Show
This book is pure gold. Cris doesn’t just talk about building authority, she shows you exactly how to own your space and use a book to fuel your brand, business, and bottom line.
Brandon & Kaelin Poulin
Investors and Top 5 Inc. 5000 Founders
Inside The Book

Twenty-three chapters across six pillars, each a lever you can pull in your own business.

  • ·Introductionp. 8
  • 1.The Brand Authority Blueprintp. 17
  • 2.Using AI Not to Write Your Book, But to Help Research and Amplify Your Voicep. 26
  • The Centerpiece · Your Best-Selling Book
  • 3.Using Your Book As Your Launchpadp. 30
  • 4.Finding Your Expert Edgep. 31
  • 5.Where It All Begins: Brainstorming and Topic Researchp. 35
  • 6.Content Creationp. 47
  • 7.The Final Touches: Editing, Formatting, and Beyondp. 61
  • 8.Getting Your Book Done: Strategies for Productivityp. 64
  • Pillar I · Credibility Catalyst
  • 9.Choosing Your Publishing Pathp. 73
  • 10.The Publishing Processp. 81
  • 11.Distribution Methodsp. 88
  • 12.Legal and Financial Considerationsp. 90
  • Pillar II · Authority Amplifiers
  • 13.Developing a Media Kitp. 95
  • 14.Getting Seen: Media Opportunitiesp. 97
  • Pillar III · Visibility Vault
  • 15.Marketing Your Bookp. 99
  • 16.Launch Strategiesp. 107
  • 17.Make Them Look: Launching Your Social Media Campaignp. 111
  • Pillar IV · Monetization Multipliers
  • 18.Post-Launch Strategyp. 119
  • 19.Turning Your Book Into a Revenue-Generating Machinep. 122
  • 20.Book Funnel Overviewp. 129
  • 21.Customer Ascension Framework: How to Turn Book Buyers into High-Value Customersp. 134
  • Pillar V · Leadership Levers
  • 22.Expanding Your Influencep. 145
  • Pillar VI · Brand Building & Life After the Bestseller
  • 23.Beyond the Book: Building Your Brandp. 151
Cris Cawley
About the Author

Cris Cawley has spent two decades quietly building the brands you can’t ignore.

From founder-led firms to nine-figure organizations, Cris has helped her inner circle of clients do one thing exceptionally well: become the obvious choice in their category.

The Brand Authority Blueprint is the first time her framework has been published in full to the general public.

10,000+
Clients Served
20yrs+
In Practice
9fig+
Client Outcomes
Reserve Your First Edition

Become the obvious choice
in your category.

Enter your email to claim your copy of The Brand Authority Blueprint at launch pricing. Signed and shipped worldwide.

Instant Order Confirmation Ships This Quarter No Spam, Ever
100
Guarantee

The Read-It-First Promise.

Read the first three chapters. If The Brand Authority Blueprint is not the most useful business book you’ve picked up this year, write to us and we’ll refund every cent, and you keep the book.